Accessly
Accessly is a platform for managing access, keys, contractors, and visitors in one place. It helps teams control permissions, track activity, and keep operational data organized through clear workflows and real-time visibility.
Background
I joined Accessly after the company’s senior designer came across my work and invited me to complete a small test task. My visual style and overall approach aligned well with the product’s needs, and after the test I was brought into the team. In the project, I focused on creating visual materials and graphical content, using Midjourney as the primary tool for image generation, since at that time it offered the highest quality and flexibility. My role was to strengthen the visual side of the product and maintain a consistent style across its external communication.
My role
Visual Designer
Team
Senior Designer
Product Manager
Timeline
Jun 2024 – Mar 2025 (10 Months)
As the Visual Designer on the Accessly team, I…
- Defined consistent graphic styles for product explanations and marketing materials
- Produced high-quality imagery aligned with the brand direction
- Collaborated with the senior designer on refining the visual language
- Adapted visuals across formats while maintaining clarity and consistency
- Strengthened storytelling through clear visual structure
OUTCOME
NEED
Clear and consistent visual materials were required to communicate core Accessly workflows to clients, partners, and internal teams. The visual system needed to explain access management, permissions, schedules, and activity logs in a simple, structured way.
OUTCOME
Delivered a cohesive set of visual banners representing key Accessly workflows, using a unified graphic style. The visuals support clear product communication and provide a consistent visual system for marketing, sales, and internal presentations.
NEED
A unified, presentation-ready visual system was required to clearly communicate pricing models, feature overviews, comparisons, and complex product information across sales, investor, and internal contexts.
OUTCOME
Delivered a complete visual system for presentation materials, including overview slides, feature showcases, pricing layouts, comparison tables, and long-form sections. Defined consistent structure, spacing, and hierarchy across all formats, with visuals adapted for clarity and readability.
NEED
Environment-specific product visuals were required to present the keysafe system across different real-world contexts while maintaining a consistent visual style and brand direction
OUTCOME
Created a custom Midjourney prompt to generate consistent, photorealistic product renders across multiple environments. Delivered a unified visual set suitable for marketing, product explanations, and client communication.
Reflection
This work emphasized the role of visual communication in shaping first impressions and supporting product understanding in a B2B context. Even without direct UX interaction, visual structure and consistency play a key role in how a product is perceived, explained, and positioned.
Balancing Accuracy and Clarity
Visuals were designed to remain technically accurate while staying clear and readable across presentations and documentation.
Cohesive Visual Identity
Consistent use of color, spacing, composition, and layout unified different asset types into a single visual system.